Winnipeg Blue Bombers

Challenge

The Winnipeg Blue Bombers needed a raffle site that felt like a genuine extension of the team's brand — not a generic campaign page. The work had to hold up visually against a recognizable sports franchise identity while also functioning as a commerce-enabled platform. There was no existing design system to pull from, so everything from visual direction to technical build was built from scratch under a tight campaign timeline.

Solution

I owned the full project — from initial design concepts in Photoshop and Illustrator through to deployment. I built the site on WordPress with Shopify handling the commerce layer, designing custom page layouts that matched the team's blue and gold identity without feeling templated. All assets — imagery treatments, typography hierarchy, UI components — were created in-house to keep the visual language consistent with the franchise. The Shopify integration handled ticketing and transaction flows while WordPress managed the editorial and campaign content.

Outcome

Delivered a polished, on-brand raffle platform for a major CFL franchise on schedule. The site handled the campaign's full run and was praised internally at Ascend for the quality of the visual execution relative to the turnaround time.